New Patient Special
Get the Brighter, Whiter Smile You’ve Always Wanted
Dr. Hayden Coffey offers professional-grade whitening options that go beyond over-the-counter products, with results you can see and maintain.

Noticeable Results You Can See
Professional whitening systems are designed to brighten teeth more evenly than store-bought options. By using higher-quality materials and controlled application, treatment delivers clearer, more consistent results.
Patients often notice a visible improvement without the uneven color that can come from strips or trays purchased online.
Safer Whitening With Better Control
Whitening works best when tooth health and sensitivity are considered. Dr. Coffey evaluates enamel condition and existing dental work before recommending treatment.
This approach helps reduce sensitivity and ensures whitening is done safely—not aggressively.


Results That Fit Your Smile
Teeth whitening isn’t about making teeth unnaturally white. The goal is to lift discoloration while maintaining a natural shade that fits your smile and facial features.
Treatment is adjusted to help results look appropriate and balanced.
We Work with Insurance
What Causes Tooth Discoloration?
Tooth discoloration can develop from several factors, including:
- Coffee, tea, and red wine
- Tobacco use
- Natural aging
- Certain medications
- Past dental trauma
A whitening consultation helps determine whether professional whitening is appropriate based on the cause of discoloration.

Professional Whitening Options We Offer
KoR Whitening
KoR is a professional whitening system designed to address deep, long-standing stains. It’s often recommended for patients looking for significant brightness improvement.
This system uses custom trays and a controlled process to help deliver even results.
Opalescence Whitening
Opalescence is a flexible whitening option that can be customized for in-office or take-home use. It’s commonly chosen by patients who want gradual improvement with controlled sensitivity.
Dr. Coffey will help determine which system fits your needs.
Your Smile Whitening Treatment Step-by-Step
Start With an Enamel and Shade Evaluation
Your visit begins with a review of your current tooth shade, enamel condition, and any history of sensitivity. Dr. Coffey uses this information to determine whether whitening is appropriate and which system will be most effective.
This step helps avoid uneven results and unnecessary sensitivity.
Choose the Right Whitening System
Based on your goals and tooth condition, Dr. Coffey will recommend either KoR or Opalescence whitening. Each system is explained clearly, including how it works, expected results, and time commitment.
Selecting the right system improves consistency and helps results last longer.
Custom Fit for Even Results
For take-home whitening, custom trays are created to fit your teeth precisely. A proper fit allows whitening gel to stay where it’s needed and reduces irritation to the gums.
This helps deliver more even whitening compared to one-size-fits-all options.
Whitening at a Controlled Pace
Whitening is completed either in-office, at home, or through a combination approach. Instructions are reviewed carefully so you know how to apply the product and what level of change to expect.
Controlled timing helps brighten teeth without over-whitening.
Manage Sensitivity and Comfort
Sensitivity is addressed proactively with guidance on usage, timing, and desensitizing options. Treatment can be adjusted if needed to keep the process comfortable.
This approach helps patients complete whitening without unnecessary discomfort.
Maintain a Brighter Smile
After treatment, Dr. Coffey reviews ways to maintain results, including habits that can cause staining and touch-up timing. This helps protect your investment and extend the life of your results.
The goal is a brighter smile that looks natural and holds up over time.
A Better Dental Visit Starts Here

Local, Honest Care
Locally owned and operated by a Madison native who believes dentistry should be personal, not corporate.
Convenience for the Whole Family
From kids’ checkups to implants and cosmetic care, we offer many services under one roof—making it easier to schedule and condense appointments.


No Judgment. No Pressure.
We meet you where you are, move at your pace, and only recommend what you truly need—never upselling.
Same-Week Appointments
We respect your time. Our team works hard to get you in quickly and keep visits on schedule.

Frequently Asked Questions
Is professional whitening better than store-bought products?
Professional whitening offers stronger materials, custom fit, and dentist oversight for more consistent results.
Will I see the same dentist throughout treatment?
Yes. Dr. Coffey oversees whitening care and recommendations.
How white will my teeth get?
Results depend on starting shade and enamel condition. Goals are discussed before treatment begins.
Does whitening work on crowns or fillings?
Whitening only affects natural tooth structure. Existing dental work will not change color.
Will whitening make my teeth sensitive?
Some sensitivity is possible, but professional systems allow for better control and adjustment.
How long do teeth whitening results last?
Results vary based on habits and maintenance. Many patients maintain results for months or longer with proper care.
Located Right Here in Madison
Our office is located at Colony Crossing near the Madison I-55 exit. As a Madison native, Dr. Coffey lives and works in the community—providing added peace of mind when patients need care.
We’re located on Bozeman Road near the I-55 Madison exit, in the Colony Crossing shopping center.


